Edwina Rose Lederle

Edwina Rose (Rosi) Lederle is currently the Head of Social Media & Community at Joonbyrd. Previously, she held the role of Director of Livestreaming & Community at AGORA, where she worked with content creators and brands within the Livestreaming business. Before that, she was the Social Media Manager at Charlotte Tilbury Beauty, leading the global social media team across markets. With a background in English Language and Literature, Film and Media from the University of Cape Town, and a Vogue Diploma in Fashion and Design from Condé Nast College, Rosi has a strong foundation in social media and digital communication.