Katrina Farrer

Katrina Farrer is an experienced digital marketing professional with a strong background in e-commerce and merchandising. Currently serving as the Digital Marketing & Merchandising Manager at JPW Industries since August 2017, Katrina has previously held roles such as Ecommerce Inside Sales Manager and Ecommerce Sales Specialist at the same company, which specializes in the Industrial and Woodworking industries. Earlier career experience includes positions at ECommerce Trade as an Account/Merchandise Manager, and multiple roles at Sears Holdings Corporation, including Online Merchandise Manager and Digital Asset Coordinator. Katrina's educational qualifications include a Bachelor of Science in Marketing/Advertising/PR and is currently pursuing a Master of Business Administration in Information Technology Project Management at Rivier University.