Bruno Tassel is an experienced marketing professional currently serving as the Reduced Risk Product WWDF manager at JTI (Japan Tobacco International) since March 2011, where expertise in the Reduced Risk Products category is leveraged to define strategies and guidelines for the Travel Retail industry. Previously held roles at JTI include Brand Manager and Graphic Design team lead for American Spirit and other brands, as well as responsibilities as Graphic Designer and Innovation Manager, leading projects autonomously. Prior to JTI, Bruno worked at Kenzan Technologies as a 3D Artist, specializing in creative projects involving new technologies, and began a career as a 3D infographiste intern at Mainframe, contributing to a Nickelodeon short. Bruno holds a Bachelor’s degree in 3D-graphism from Arts Appliqués Bellecour and a Baccalauréat from Lycée René Descartes.
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