Choo Joon Kong

CHOO Joon Kong, Derek, is an experienced professional in sales and marketing, currently serving as the Regional Commercial Sales Director at JTI since May 2013, where responsibilities include leading consumer acquisition initiatives and sales strategies. With a career spanning over 17 years, CHOO has held various roles at JTI, including Regional Sales Director, Field Marketing Director, East Zone Sales Director, and several positions focused on field strategy and brand management. Prior to JTI, CHOO worked at Yeo Hiap Seng Malaysia (YEO'S) in various marketing roles, and began a career at Salient Information (MYC!) Sdn. Bhd. as a Business Strategy Executive. CHOO holds a Bachelor of Business in Marketing and Finance from the University of Technology Sydney.