Luis García Garín is an experienced marketing professional with a focus on digital retention and growth. Currently serving as the Digital Retention Manager for JTI since November 2024, García Garín previously held the position of Digital Growth Marketing Manager at Suntory Global Spirits from March 2022 to November 2024. A notable tenure at MANGO spanned from November 2018 to March 2022, where various roles included Senior Product Merchandiser for E-Commerce across multiple regions, demonstrating expertise in product allocation and commercial strategy implementation. Prior experience at ING as a Market Research Analyst involved data analysis and collaboration with marketing teams. Educational achievements include a Master's in Market Research and Consumer Behavior from IE Business School and a Bachelor's in Business Administration from both IE Business School and the University of Maryland.
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