Mariya Shilyaeva

Reduced Risk Products Brand Manager at JTI

Mariya Shilyaeva has extensive experience in brand management and marketing, currently serving as a Volunteer at Future Russia - Switzerland since February 2022. With JTI (Japan Tobacco International) since November 2011, Mariya has held multiple key positions including Reduced Risk Products Brand Manager, New Product Development Lead, and Brand Manager, contributing significantly to brand strategy, consumer promotions, and market performance analysis. Prior roles at JTI include Area Marketing Manager and Field Marketing Coordinator, where responsibilities encompassed trade marketing program implementation and team management. Mariya began a career in 2004 at Indesit Company as a PA to the Plant Manager and translator. Educated at Lomonosov Moscow State University with a Master’s degree in Economics and Languages, Mariya combines a strong academic foundation with practical expertise in marketing and brand development.

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