Sergey Prous

Sergey Prous is a seasoned digital experience professional with extensive expertise in e-commerce and digital strategy development. Currently serving as Digital Experience Manager and RRP E-commerce & Digital Lead at Japan Tobacco International since June 2021, Sergey has effectively managed a team while driving the development of the digital ecosystem and e-commerce channels. Prior to this, at Juul Labs, Sergey achieved significant brand awareness and sales growth through strategic digital activation and media campaigns. Sergey's experience at Philip Morris International involved leading major digital projects and implementing successful consumer engagement strategies across multiple brands. Additionally, Sergey held an IT analyst position at UNITILE, contributing to the integration of ERP systems. Sergey holds a Specialist degree in Information Technology from South Russian State Technical University.