Fredy Cabra

Fredy Cabra is an experienced professional in data analytics and customer relationship management, currently serving as the Coordinador de Data Analytics and Coordinador de CRM y medios digitales at Juan Valdez Café since May 2019. Previously, Fredy held the position of Jefe de fidelización at Almacenes La 14, where responsibilities included developing and implementing CRM measurement techniques and KPIs. Fredy also coordinated customer loyalty processes and relational strategies at Panamericana Librería y Papelería S.A. as Coordinador de CRM, and worked as an Analista II at Grupo Éxito, focusing on customer behavior analysis for the Carulla brand. Fredy began a career in research as an Asistente de investigación at Universidad de La Salle. Educational qualifications include an Economista degree from Universidad de La Salle and a Diplomado in mercadeo relacional y gestion de CRM from Universidad Nacional de Colombia.