Lauren Crafton

Lauren Crafton is an accomplished Child Passenger Safety Technician at Safe Kids Worldwide and Co-Founder of the Julie Roth Memorial Foundation, which aims to enhance child safety and support families affected by fatal car accidents. As the Founder and CEO of ROTH ID TAG, Lauren developed the first universal emergency contact identification system for carseats and other child care items. With extensive experience as the Owner of SharpFinn Creative, Lauren has provided web design, graphic design, and marketing solutions since 2016. Previous roles include Art Director at Showstopper Dance and Senior Graphic Designer at ThorWorks Industries, where Lauren excelled in design and brand management. With a Bachelor of Science in Graphic Design from The Art Institutes and a certificate in Visual Communication Design from EHOVE Career Center, Lauren combines creative expertise with a passion for safety and design.