Mina Michel

Mina Michel is a seasoned professional with extensive experience in business development and strategic partnerships, currently serving as the Head of Strategic Partners at Jumia Group since March 2021. Under Mina's leadership, the electronic business achieved a remarkable 200% year-over-year growth and a significant increase in profit margins through direct import supply contracts with notable brands like Xiaomi and Samsung. Prior to this role, Mina held various positions at Jumia Egypt, where efforts in business development and emerging categories led to empowering brands and driving substantial revenue growth. Experience also includes a pivotal role as Assistant Sales Manager at Minlo, where Mina effectively managed sales teams and contributed to significant year-on-year revenue increases in e-commerce. Earlier career achievements include leading a sales team at Barclays, recognized for generating new leads and achieving high performance. Mina holds multiple MBA degrees from the Arab Academy for Science, Technology and Maritime Transport and a Bachelor's degree in Business Administration from Sadat Academy for Management Sciences.