Bruna Dias is a seasoned professional in CRM and strategic planning with extensive experience across various high-profile companies. Currently serving as Gerente de CRM at Jüssi for Mondelēz, Bruna is responsible for defining and implementing CRM strategies for multiple brands to boost consumer engagement. Previous roles include Strategic Planner Manager for CRM at MRMBrasil at General Motors, where Bruna managed the Adobe Campaign platform and developed targeted strategies. Bruna has also successfully structured CRM departments, led Salesforce implementations, and collaborated on strategic CRM initiatives at organizations like EXAME and GTB. With an educational background in Digital Marketing and Communication, Bruna is continually enhancing their expertise through ongoing studies.
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