Willian Kuester

Willian Kuester serves as the Associate Director of Ecommerce & Retail at Jüssi, where responsibilities include overseeing ecommerce strategy and vision for Mondelez’s B2C, B2B, and B2B2C initiatives. Previous roles include Head of Digital Design at Jüssi and various leadership positions at XP Inc., where Willian managed strategy and design for the SOMA Design System and led the Research Ops team. Additional experience includes managing digital products at Dasa, strategic marketing for multiple brands at Tridente.ag, and contributing to campaign development and user experience design in earlier roles at Nextel Brasil, Íonz, and Gotcha! Comunicação. Willian holds a Bachelor’s degree in Advertising from Universidade Paulista and has pursued further education in product management and strategy.