Nida Jaffery

Nida Jaffery serves as the General Manager of Strategy at K-Electric, with a career trajectory that includes roles as Deputy General Manager and Chief of Staff within the same organization since January 2019. Prior experience encompasses leadership in communications as the Head of Communications for Justice Project Pakistan, and corporate communications management at Careem. Initial professional endeavors included positions as Account Manager at Syntax Communications and Business Journalist at Pakistan Today, alongside a role as Head of Digital Media at HOT FM 105. Nida Jaffery holds an LLB from the University of London, along with degrees in Business and Economic Journalism from the Institute of Business Administration and studies at Karachi University.