Mark van Kasteren ツ

Mark van Kasteren has a diverse work experience spanning over several years. Mark started their career in 2006 with a stage at Stimul-IT, followed by an afstudeeronderzoek (verandermanagement) at Belastingdienst (B/CICT) in 2007. Mark then worked as a logistic medewerker at Wouda Installatietechniek from 2002 to 2008.

In 2009, Mark joined Reprise Digital NL, where they held various roles such as Web Analytics Consultant, Conversion Rate Optimization Consultant, Senior Conversion Rate Optimization Consultant, and Product Manager CRO. Mark was responsible for optimizing the online channels for clients, including A/B testing, user testing, and UX design. Additionally, they worked as an Online Marketing Manager and Client Service Director, overseeing the development of digital strategies for clients such as G-Star, Wehkamp, ICI Paris XL, and Gamma/Karwei.

Mark also served as a member of the CRO commission at DDMA from 2016 to 2017 before joining Kaartje2go in 2017. At Kaartje2go, they initially worked as a Marketing Manager and later became the Chief Marketing Officer (CMO).

Mark van Kasteren obtained a Bachelor's degree in Bedrijfskundige Informatica from Windesheim University, where they studied from 2003 to 2007. After that, they pursued a Bachelor of Business Administration (BBA) at the University of Groningen from 2007 to 2008. Mark then completed their Master's degree in Strategy & Innovation at the University of Groningen from 2007 to 2009.

In addition to their formal education, Mark van Kasteren also obtained several certifications from Google. Mark completed the Google Analytics Individual Qualification (GAIQ) in January 2010, the Google AdWords Professional (GAP) certification in June 2015, and the Google Tag Manager Fundamentals certification in July 2015.