Jason Waggoner

VP Brand Management & Marketing; GM International at Kadenwood Brands

Jason Waggoner's work experience includes holding the position of VP Brand Management & Marketing; GM International at KADENWOOD since June 2019. Jason also worked as the Vice President of Marketing at Chemical Guys from May 2022 to December 2022. Prior to that, Jason was the Director of Marketing at King's Hawaiian from March 2014 to June 2019, where they played a key role in brand revenue and EBITDA growth, international expansion, advertising, and new product development. Jason also held various marketing manager roles within the company. In addition, Jason served as the Director of Brand Marketing & Strategic Growth at MusclePharm Corporation from September 2017 to May 2018, where they successfully redesigned the brand's ethos and purpose. Before that, they worked as an Associate Marketing Manager at General Mills, overseeing brands such as Reese's Puffs, Cocoa Puffs, Cookie Crisp, and Golden Grahams. Jason also worked as a Convention Coordinator and Director of Volunteer Development at Beta Theta Pi, where they led teams and implemented strategic recruitment and marketing strategies. Jason has a Full-time MBA from the Carlson School of Management, which they completed in 2011.

Jason Waggoner completed their Bachelor of Science degree in Exercise Science at Truman State University from 1999 to 2004. Jason then pursued further education at the University of Minnesota - Carlson School of Management, where they obtained their MBA with a focus on Brand Management and General Management from 2009 to 2011.

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