Larry Wasserman

Larry Wasserman has a diverse work experience spanning multiple industries and roles. Larry currently serves as the President of Stratix Partners, LLC since 2019. In 2022, they became a Strategic Advisor for BiGMarket, providing guidance for a startup developing a digital marketplace. From 2021, they worked as a Fractional Ecommerce Leader at WR GROUP, Inc Consumer Health Brands, overseeing marketing efforts for an international retailer. In 2020, they held the position of Chief Marketing Officer (Fractional) at Kalio Commerce and also served as a Strategic Advisor for Mintor until 2022. Prior to these roles, Larry held senior positions such as Senior Vice President of Marketing & Ecommerce at Positive Promotions from 2017 to 2019, and SVP of Marketing & Ecommerce at Really Good Stuff, LLC from 2009 to 2017. Larry also worked as the Vice President of Parents & Kids Online at Scholastic, Inc. from 2005 to 2008, and as the GM of Digital at Zagat from 2003 to 2004. Larry started their career as an Independent E-Commerce & Marketing Consultant, providing services to clients in the media, technology, and retail sectors from 2001 to 2003.

Larry Wasserman has an MBA in Marketing/Corporate Strategy from the University of Michigan. Larry also holds a B.S. in Business Administration from the University at Albany, SUNY. In addition to their degrees, Larry has obtained certifications including the Google Analytics Individual Qualification from Google in September 2019 and the Amazon Advertising Sponsored Ads Accreditation - United States from Amazon in August 2019.