John Masterson

John Masterson has a diverse work experience across various industries. John began their career in 2011 as an Inside Sales Associate at MC Sports. John then worked as a Multi-Line Producer at State Farm Insurance in 2012. In 2013, John served as a Marketing Intern at Broadway Grand Rapids and later joined Apple as an AppleCare Tier 2 Senior Advisor, where they provided technical support and acted as a SpringBoard New Hire Mentor.

From 2015 to 2018, John worked as a Freelance professional at 21 Handshake, taking on various projects. In 2016, they also served as an sUAS Pilot at High 5 Drone.

John's experience at the Better Business Bureau Serving Western Michigan spans from 2014 to 2018, during which they held roles such as Web Advertising Reviewer, Marketing Manager, and Director of Marketing. In these positions, they managed various marketing and advertising efforts, implemented campaigns, and utilized tools like Analytics, AdWords, and Webmaster Tools.

In 2018, John joined Cull Group Marketing and Design as a Marketing & Digital Strategist, working with clients from various industries and implementing strategies in areas such as Google Ads, Facebook Ads, SEO, lead generation, and email marketing.

From 2019 to 2022, John worked at HuntWise, first as a Digital Marketing Specialist and later as a Performance Marketing Manager. In these roles, they developed and managed digital advertising budgets, drove new user acquisition, and met or beat cost targets. HuntWise was successfully acquired by private equity during their tenure.

Finally, John currently holds the role of Senior Performance Marketing Manager at Kalkomey Enterprises, LLC, where they lead SEM efforts for 20 outdoor brands and oversees digital advertising budgets with a focus on efficiency and performance.

Throughout their career, John has demonstrated expertise in performance marketing, digital advertising, strategic planning, and project management.

John Masterson attended Michigan State University from 2007 to 2011, where they obtained a Bachelor of Science degree in Marketing.