Kirsten McHugh

Kirsten McHugh (Hjort) is a seasoned professional in brand strategy, currently serving as Principal and Senior Director at Kantar since 2018. Prior experience includes a tenure at Kantar Millward Brown from July 2010 to August 2018, where Kirsten held positions from Director to Senior Business Analyst, contributing to brand equity programs and client relationships. Earlier roles included Business Analyst and Assistant Research Executive, focusing on study design and data analysis. Kirsten holds a B.S. in Marketing and Management, graduating cum laude from Northeastern University in 2010 and completed secondary education at Rice Memorial High School.