Yasir Ahmed Qureshi

Yasir Ahmed Qureshi is an accomplished professional with extensive experience in growth strategy and client services, currently serving as the Head of Growth Strategy at Kantar since June 2011. Qureshi has progressively advanced through various leadership roles, including Client Partner & Cluster Lead and Director of Client Services & Research. Prior to Kantar, Qureshi was the Consumer Insights Manager at FrieslandCampina/Engro Foods Limited, overseeing the Consumer Research Department for seven major categories. Qureshi began the career at NielsenIQ as a Research Manager, where responsibilities included managing key accounts such as PepsiCo and Unilever, achieving revenue targets, and conducting brand health tracking. Qureshi holds an M.B.A. from the Institute of Business Management, completed in 2005.