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Adriana McQuattie

Executive Director, Marketing Analytics at Purdue Global

Adriana McQuattie has a strong background in marketing analytics and web analytics. From 2019 to the present, they have been working at Kaplan Higher Education, initially as the Director of Marketing Analytics and then as the Executive Director. In these roles, they have been responsible for building and expanding the marketing analytics team to support the company's growth into new markets. Adriana has also been involved in revamping tracking structures for sister brands and designing standard reporting deliverables.

Prior to Kaplan Higher Education, Adriana worked at Sabre Hospitality Solutions from 2008 to 2019. Adriana initially joined as the Manager of Web Analytics and was later promoted to the Director role. In these positions, they provided strategic vision for their team and ensured that data-driven insights were delivered to customers. Adriana also worked on optimizing processes and creating efficiencies.

Before their time at Sabre Hospitality Solutions, Adriana worked at E-site Marketing as a Website Reporting Analyst. In this role, they analyzed website traffic and revenue performance using various analytics software and provided analytical support to the account management team.

Overall, Adriana McQuattie has extensive experience in marketing and web analytics, with a focus on data analysis, team leadership, and delivering actionable insights to customers.

Adriana McQuattie attended the University of Miami Herbert Business School from 2002 to 2006. Adriana pursued a Bachelor of Science (B.S.) degree with a focus on Finance and Economics.

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