Shelley Gerber

Shelley Gerber is an accomplished marketing professional with extensive experience in various leadership roles. Currently serving as the Executive Director of Marketing Initiatives and Operations at Kaplan since 2020, Shelley develops and manages cross-departmental initiatives, overseeing the annual marketing budget and monthly financial forecasts for North America. Prior to this position, Shelley held multiple roles at Kaplan Higher Education from 2009 to 2020, including Director of Integrated Marketing, Strategy & Planning, and Marketing Director for campuses, where expertise included driving growth strategies and delivering integrated marketing campaigns. Earlier experience includes leading the Account Services team at JM Family Enterprises and managing marketing efforts at First Marketing. Shelley holds a Bachelor of Science in Public Relations from the University of Florida and an MBA in Marketing from Florida Atlantic University.