Vanessa Zonta Wolf

Vanessa Zonta Wolf is a seasoned professional in trade marketing and commercial management, currently serving as Supervisora Trade Marketing e Varejo at Karsten S.A. since January 2016. In this role, Vanessa leads the Trade Marketing team, manages strategic branding at the point of sale, and oversees the alignment of product launches with demand channels. Previously, Vanessa worked as a Trader at Karsten S.A., managing brand commercialization across multiple international markets and training sales teams. Prior experience includes the role of Coordenadora Comercial at Indústria Gráfica e Editora Gandrei, where Vanessa developed sales teams and executed strategic commercial initiatives, and various positions at Cia. Hering, focusing on franchise management and export analysis. Vanessa holds a degree in Administration with a focus on Foreign Trade from Fundação Universidade Regional de Blumenau and is pursuing an Executive MBA in Neuro Marketing and Consumer Experience.