Areum Son has a diverse work experience in various roles. Areum currently serves as the CMO at Kasvu Labs since 2020. Prior to this, they worked as a Blogger & Youtuber, managing a blog with 4,000 followers and approximately 3,000 daily page views. Areum also worked as a Freelancer, specializing in account management, marketing, and copywriting. Areum served as an Account Manager at Wunderman Japan and also worked as a Local Communication Manager at Ericsson. Areum's experience includes being an Assistant Director at ADK Arts and a Finland Representative Online Marketer at Doich Finmark Oy. Earlier in their career, they worked as a Sales Coordinator in customer service at OY Robit Rocktools Ltd and as an Industrial Finance Planning Associate at Hyundai Card·Life·Capital·Commercial.
Areum Son earned a Bachelor's Degree in Korean Language and Literature from Korea University, where they studied from 2004 to 2011. In 2007 and 2008, they participated in the Junior Year English Program for Exchange Students at Tohoku University. In 2014 to 2015, they attended Tampere University of Applied Sciences, focusing on International Business/Trade/Commerce.
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