Michael Wood

Michael Wood is currently working as a Senior UX Researcher at Kaufland e-commerce. Prior to this role, Michael was a Quantitative User Researcher at trivago and a Lecturer in Psychology at the University of Winchester. Michael also held a part-time teaching position as an Associate Lecturer at the University of Kent. Michael's research expertise lies in social and political psychology, with a focus on conspiracy theories, populism, social media, and methodology. Their research and analysis methods include survey research, inferential statistics, SPSS, eyetracking, and mousetracking. Michael holds a PhD in Social Psychology from the University of Kent.