Matthew B. has extensive work experience in content management, marketing, and communications. Matthew has held various roles in different companies in the blockchain and technology industries.
Their most recent position was as a Senior Content Manager at Kava Labs Inc, starting in 2023.
Prior to that, Matthew worked as the Head of Content, Brand, and Communications at Waves Labs from 2022 to 2023. Matthew was responsible for developing a brand content strategy, researching trends in crypto, and creating well-researched reports on blockchain use cases.
Before that, they held the position of Content Lead at LayerZero Labs in 2022. Matthew was the first marketing hire at the company and was responsible for defining the company's voice, integrating messaging into the user experience, and writing and publishing content across all platforms.
Additionally, Matthew worked as a Content Marketing Consultant at Jetta Grove from 2020 to 2022, where they focused on creating compelling content for specific audiences and utilizing best practice writing tactics.
Matthew also had experience in the crypto industry as an Editor and Senior Writer at Kraken Digital Asset Exchange from 2021 to 2022, where they managed editorial processes, created customer-focused content strategies, and edited educational cryptoasset articles.
Matthew served as the Head of Content at Blockgeeks from 2021 to 2021, where they led content strategy and marketing operations, and at Personify Corp from 2019 to 2021, where they led a team and guided the strategic development and coordination of content and programs.
Other previous roles include Content Strategist, Demand & Analytics at 7shifts: Restaurant Scheduling, Content Marketing Specialist at Nulogy, and various positions at Top Hat, including Community Specialist, Blog Writer, and Onboarding Specialist.
Overall, Matthew B. has a diverse background in content management, marketing, and communications, with a strong focus on the crypto and technology sectors.
Matthew B. obtained a Doctor of Philosophy - PhD in English Language and Literature, General from McMaster University, which they attended from 2013 to 2014. Prior to that, they hold a Master's degree in English from York University, where they studied from 2012 to 2013. Matthew's undergraduate degree is a Specialized Honours BA in English from York University, which they completed from 2009 to 2011. In terms of additional certifications, Matthew completed a Cohort-Based Course-Creation Bootcamp from Maven in June 2021. Matthew also obtained a Hubspot Inbound Sales Certification, although the specific details of when and where they obtained it are not available.
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