Larry Gelfond

Larry Gelfond has extensive experience in the marketing industry, with a focus on brand positioning and advertising campaigns. Larry worked at KB Home from 2004 to an unknown end date, holding the positions of Vice President Marketing and Senior Director of Marketing. During their time there, they successfully managed companywide marketing efforts, including an in-house advertising agency. Larry developed a new promotional event that increased community traffic by 300% and launched the Built To Order™ brand positioning and advertising campaign across all regions.

Before joining KB Home, Gelfond worked at Dailey & Associates from 1990 to 2004 as a Senior Vice President/Management Supervisor. Larry was responsible for managing accounts such as Public Storage, Meguiar's, Legoland California, and the Jewish Community Foundation. In this role, they helped increase Public Storage occupancy to record levels, leading to high profits and sales in 2003.

Prior to that, Gelfond worked at DMB&B from 1987 to 1990 as an Account Manager. Larry launched new product lines for P&G Fixodent and coordinated global positioning for M&M/Mars candy brands, specifically handling Bounty's U.S. market.

Larry Gelfond earned a BA in Management Science from UC San Diego.