Prior to joining KCSA, Michelle Aselta was The SVP of Beauty+ Wellness/Head of Strategy at Jennifer Bett Communications, specializing in business development, agency growth, client + brand development and media strategy. Michelle has cultivated and grown brands both in-house at Nutrafol and through agencies like People's Revolution, The Door and Rubenstein Communications. Michelle has more than 18 years of experience in developing and implementing communications programs, specializing in media relations, strategic brand partnerships, event production and innovative publicity opportunities. Michelle has managed accounts ranging from household names, such as Christie's Auction House, Pantone, Jeremy Scott and Ben & Jerry's to challenger and contemporary brands like Little Spoon, WLDKAT, Act + Acre, LOOPS Beauty and Bloomi, as well as large-scale events, including Tribeca Film Festival, Scope Art Fair and Fashion Week in New York, Miami, Paris and London.
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