Jenny McDaniels

Jenny McDaniels currently serves as the Senior Director of Total Salty Snacks Innovation and related channels at Kellanova. With extensive experience at Kellogg Company from 2007 to 2023, Jenny held various leadership roles including Director of Category Strategy for Portable Wholesome Snacks and Senior Manager positions overseeing Pop-Tarts Commercial Strategy. Throughout a decade of expertise in category management and strategy development, Jenny engaged in comprehensive market analyses, pioneered product strategies, and cultivated strong relationships across major retailers, significantly impacting product placements and sales growth. Prior experience includes insightful roles in consumer insights and analytics at Pacific World Corporation and category management at Gordon Food Service Marketplace. An alumnus of The University of Olivet, Jenny holds a Bachelor's degree in Financial Management and Marketing Management.