Luisa Fernanda Franco

Luisa Fernanda Franco is a seasoned professional with extensive experience in product ownership and marketing management. Currently serving as Senior Product Owner - DCX at Canadian Tire Financial Services since July 2021, Luisa previously held key roles at Kenna, including Digital - Customer Program Leader and Customer Programs Coordinator, focusing on data-driven marketing solutions. Additional experience includes serving as Product Specialist at HostPapa, where the emphasis was on internet services and corporate responsibility, and roles at 44Gifts and Hoteles Estelar S.A. in marketing and loyalty management. Earlier career stages included loyalty program coordination and business intelligence analysis at Avianca, the leading airline in Colombia. Luisa holds a Bachelor’s degree in Industrial Engineering from Pontificia Universidad Javeriana and a Master's degree in Marketing from Universidad de Los Andes.