Lori Beard

Lori Beard has over 27 years of experience in marketing and leadership roles. Lori currently serves as the Executive Director of Marketing at Kennesaw State University, leading enterprise marketing and overseeing the university's website and search engine optimization strategy. Prior to this, Lori held the position of Vice President of Marketing at Cancer Treatment Centers of America, where they consistently exceeded growth targets and drove new customer growth through local marketing efforts and integrated advertising campaigns. Lori also served as the Assistant Vice President of Growth, crafting marketing strategies and guiding a team to drive revenue growth and customer loyalty.

Earlier in their career, Lori worked at The Home Depot as the Senior Manager of Financial Services Marketing, where they delivered incremental sales through the acquisition and retention of credit card customers. Lori also held marketing roles at Delta Air Lines, Wachovia Bank (now Wells Fargo), Randstad, and BKV, where they gained experience in partnership marketing, cross-sell marketing, customer retention, and staffing consulting. Overall, Lori has a strong track record of driving revenue growth, building brand awareness, and creating successful marketing campaigns.

Lori Beard holds a Master of Business Administration (MBA) degree from Kennesaw State University, which they obtained between 2021 and 2023. Lori also graduated from Miami University in the years 1989 to 1993 with a Bachelor of Science (BS) in Business degree, specializing in Marketing. Additionally, Lori has obtained certifications in Google Ads Search and Google Analytics from Google and Google Analytics Academy, respectively, in October 2020.