Serena Elder

Serena Elder is a skilled marketing professional currently serving as Senior Marketing Manager at Kensington Mortgages since January 2019, following a significant tenure as Marketing Manager at Affinion from February 2013 to December 2018. With experience spanning various marketing roles, including Marketing Specialist and Senior Marketing Executive at The Chartered Institute of Marketing, Serena has a proven ability to drive customer engagement, manage campaign strategies, and cultivate relationships with stakeholders in the financial services sector. Notable responsibilities include campaign management, social media oversight, copywriting, and website management across multiple platforms. Education includes a CAM Diploma in Marketing Communications from Cambridge Marketing College, obtained in 2011.