Lara Barquin Fernandez

Lara Barquin Fernandez is the marketing manager at KERB. Lara has also worked as a communications manager and social media manager.

Lara Barquin Fernandez has over two years of experience in managing social media platforms and executing marketing campaigns. Lara launched and managed the social media platforms for Leadbelly's Bar & Kitchen, which increased engagement and reach by 80%. Lara also established relationships with influencers and food bloggers to cover events and boost brand awareness. Some of these events were the Gluten-Free Week, Bad Apple Cider Festival, Craft Beer Month, etc. In addition to managing social media, Lara also handled guest requests, reviews and complaints on Design My Night, Google Business and TripAdvisor.

As communications manager, they planned and actioned the marketing strategy for both Leadbelly's and The Mayflower. Lara also monitored campaign performances using HootSuite and Google Analytics. In addition, they managed private events, corporate receptions and reservations from 10 to 200 guests for both venues via Design My Night.

Lara Barquin Fernandez has a professional diploma in digital marketing from the Digital Marketing Institute and a BA Honours Journalism from Universidad de La Laguna. Lara also has a certification from the Fitzwilliam Institute in Diploma in Events Management, Public Relations and Social Media.

Lara Barquin Fernandez reports to Josh Watts, General Manager, SDM. Some of their coworkers include Caydie Morris - Sales and Event Manager, James Brooks - Food and Operations Manager, and Josh Kelly - Finance Business Partner.