Lasse Saarelainen

Lasse Saarelainen has extensive experience in marketing and customer relationship management, with a career spanning from 2000 to the present. Currently, Lasse holds multiple managerial roles at Kesko - K-Group, including Manager of Marketing Tools, Manager of Digital Content Production, Marketing Manager, and Customer Relationship Manager, since March 2017. Prior to this, Lasse worked at Ruokakesko Oy from January 2004 to February 2017, serving as Customer Relationship Manager, Sales Manager, Product Manager, and Category Management Specialist. Lasse's early career includes positions at Kespro as a Product Category Designer and Assortment Assistant, as well as a role as Product Correspondent for SMS Service at Oy MyPortal International Ltd. Lasse holds a Bachelor of Business Administration in Marketing from Etelä-Karjalan ammattikorkeakoulu and has additional education from Fontys Hogeschool Eindhoven.