Hicks joined the company after 26 years of leadership at Toyota Motors North America and Toyota Motor Sales, USA, where he held numerous positions of increasing responsibility.
His most recent roles include serving as CEO of Toyota Connected, a startup operating as the company's data science hub connecting vehicles, customers and businesses through machine learning and artificial intelligence. Hicks also served as Chief Digital Officer of Toyota Motors North America, leading the company's digital transformation and mobility efforts, including in-vehicle multimedia systems, vehicle connectivity, cloud, electrification and autonomous driving technologies.
Among his achievements at Toyota, Hicks led the North American and European development of in-vehicle multimedia, including hardware, software and cloud to achieve best-in-class user experience. He also patented breakthroughs in digital solutions, including an industry-leading big data platform to deliver predictive analytics and relevant retail services.
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