Chi Evi-Parker

Chi Evi-Parker has a diverse work experience spanning various roles in marketing, e-commerce, and digital strategy.

Starting in 2011 at Tesco Stores Ltd, Chi worked as a Marketing Manager, focusing on customer acquisition for Tesco Direct. They successfully increased traffic and revenue through various marketing initiatives, including the introduction of a first-time shopper coupon and the optimization of PPC and SEO-Content strategies.

Moving on to Moonfruit in 2013, Chi held leadership positions as Head of Campaigns and Head of Customer Marketing. They launched the company's first CRM program and platform, reducing churn and increasing conversion rates. They also planned and executed a multi-channel brand campaign, generating awareness and driving new registrations.

In 2014, Chi joined Travelex and took on the role of Global CRM Manager, later transitioning into the role of Head of Performance Marketing and then Director of Central Marketing. They built a central digital marketing center of excellence, consolidated agency rosters, and implemented effective marketing technology capabilities. Additionally, they led the go-to-market plan for the successful launch of Supercard.

Chi then joined Monica Vinader Ltd in 2017 as E-Commerce Director, where they developed and delivered a comprehensive e-commerce strategy, driving double-digit year-on-year growth. They led customer insight programs and developed customer-centric marketing communication plans.

Throughout 2020 and 2021, Chi held several non-executive and trustee roles at NCT Charity, Kindred, and London Marathon Events, contributing their expertise in e-commerce and marketing.

Most recently, Chi joined Medik8 as the Director of Ecommerce in 2022, focusing on driving growth through e-commerce channels.

Overall, Chi Evi-Parker's work experience showcases their expertise in marketing, e-commerce, digital strategy, customer relationship management, and brand campaigns.

Chi Evi-Parker attended St Leonards Mayfield School from 1996 to 2003. After completing their studies at St Leonards Mayfield School, they went on to pursue a degree in Engineering Science at the University of Oxford from 2003 to 2007, where they obtained an MEng degree.