Heena Makhijani

Heena Makhijani is a seasoned Paid Search Manager at KINESSO, where responsibilities include campaign management, data analysis, client communication, and optimizing client campaigns based on industry best practices. Previously, Heena held the position of Associate Analyst at CMI Media Group, focusing on ad technology platforms and optimizing paid media accounts. Educational background includes a Master of Science in Marketing Analytics from Bentley University, a Bachelor of Education in Math and Science from the University of Mumbai, and a Bachelor of Engineering in Instrumentation Technology from Vivekanand Education Society's Institute of Technology. Additional experience includes various internships in digital marketing, yielding significant improvements in engagement and revenue.