Rob Bousquet

Rob Bousquet is an experienced marketing professional specializing in digital shopper marketing and brand strategy. Currently serving as the Digital Shopper Marketing Manager at King Arthur Baking Company, Rob oversees omni-channel strategies and digital media across various platforms to drive conversions. Prior roles include Sr. Manager of Project Management and Marketing Analysis at Select Design, and Sr. Manager of Shopper Marketing and Retail Innovation at Keurig Green Mountain, where Rob contributed to the company's significant revenue growth. With a background that includes product marketing management at Green Mountain Coffee Roasters and business analysis roles at SAS Institute and Polaroid, Rob combines expertise in digital strategy with a solid foundation in economics and business administration, supported by certifications from the Digital Marketing Institute.