Yi Xian Tan has extensive experience in business development and digital account management, currently serving as a Senior Business Development Manager at Kingdom Digital since January 2017. Previous roles at Kingdom Digital include Senior Digital Account Manager and Digital Account Executive. Prior to this, Yi Xian Tan was employed at Media Prima Berhad from November 2014 to December 2016 as a Consumer Communication Executive, managing advertising and promotion for various TV programmes and campaigns, and co-leading rebranding initiatives. Earlier experience includes an internship in Public Relations at Media Prima Berhad, where responsibilities involved assisting with press conferences and documentation. Yi Xian Tan holds a Bachelor’s Degree in Public Relations, Advertising, and Applied Communication from Universiti Tunku Abdul Rahman.
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