Erika Safira

Erika Safira is a Product Marketing Associate at Kitabisa since February 2020, specializing in various aspects of product marketing, including branding, positioning, product launches, and Go-To-Market strategies. Erika also leads offline events aimed at acquiring new app users and features. Previously, as a Campaign Specialist, Erika communicated with fundraisers to gather insights for product development and create impactful narratives. Erika's career began in 2018 at the Kementerian Keuangan Republik Indonesia as a Meeting Secretary, assisting regional representatives. Erika holds a Bachelor of Business Administration from the University of Brawijaya, obtained in August 2019.