Heidi Simmons

Heidi Simmons has a diverse work experience spanning over several years. Heidi is currently working at Kitman Labs as a Partner Marketing. Prior to that, they held the role of Vice President - Marketing at WISE DFW and also served as a Board Member - Marketing. Before joining WISE DFW, they worked at Newbridge Marketing Group as a Vice President - Strategy + New Concepts, where they led the overall strategy of college marketing programs and offerings. Their responsibilities involved connecting brands and Gen-Z students through experiential and media programs, research, and recruiting services. Heidi also played a key role in staff development, strategic positioning for future growth, and partner on key business development initiatives.

Earlier in their career, Heidi had an extensive tenure at Nike, where they held various roles including Brand Manager, College Partnerships - Central Territory, Brand Manager, Field Sports - North Central Territory, Field Marketing Associate, Cross Category / College - Central Territory, and Retail Brand Marketing, Senior Specialist/Texas - Central Territory. In these roles, they directed brand marketing strategies, managed agency partnerships, and executed marketing plans to maximize multi-million dollar contractual sports marketing commitments. Heidi also worked across categories to lead or support marketing efforts in running, training, football, and women's segments. Furthermore, they managed retail presentation, merchandising training, and in-store marketing executions across multiple channels of wholesale retail partners.

Overall, Heidi Simmons has a strong background in partner marketing, strategy development, and brand management, with a focus on college marketing and sports partnerships.

Heidi Simmons has a Bachelor's Degree in Secondary Education and Teaching from the University of Dayton. Prior to attending university, they completed their high school education at Chaminade Julienne High School.