John Dams has a comprehensive work experience in the field of athletic performance and strength and conditioning. John started their career as an S&C Coach at Wellington Rugby Union in 2001 and later moved to Leicester Tigers in 2004. At Leicester Tigers, they worked as an S&C Coach until 2008. John then joined Harlequins Rugby Union as the Head of Strength and Conditioning from 2008 to 2013, and later served as the Head of Performance from 2013 to 2015. After that, they became the Head of Athletic Performance at Waratahs Rugby from 2015 to 2017. John then worked as a self-employed Athletic Performance Consultant in 2017 before joining Kitman Labs in 2018 as a Performance Scientist.
John Dams completed their Bachelor of Physical Education degree in Ex prescription and management from the University of Otago between 1995 and 1998. Prior to that, they attended Paraparaumu College from 1990 to 1994 but did not pursue any specific degree or field of study. In addition to their formal education, John has obtained several certifications from The Coaching Room. These certifications include Coach Coaching, Mentoring & Supervision Program (CCM&S) in June 2018, International Meta-Coaching Mastery (ACMC/P) in December 2017, NLP Coaching Master Practitioner in October 2017, and NLP Practitioner in October 2016.
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