Yu Fan Chen

Yvonne Chen possesses extensive experience in marketing, currently serving as an Associate Manager of Marketing Campaign at Klook since September 2019. In this role, Yvonne Chen has developed growth strategies for new verticals, cross-selling, and new user acquisition, while managing online campaign planning and performance reviews. Previous positions at Klook include driving merchandising programs in Taiwan, Hong Kong, and Singapore, implementing merchant offline programs that significantly boosted user engagement and conversion rates, and spearheading user acquisition through innovative food marketing campaigns. Prior to Klook, Yvonne Chen interned at 明基電通, executing a successful influencer campaign and improving cold email open rates through A/B testing. Yvonne Chen holds an MBA from National Chiao Tung University and a Bachelor's degree in Information Management from National Chi Nan University.