Samantha Yu

Senior Director, Head Of International Project Marketing, Greater China at Knight Frank Greater China

Samantha Yu is a seasoned professional in international project marketing, currently serving as Senior Director and Head of International Project Marketing for Greater China at Knight Frank Greater China since February 2024. Previously, Samantha Yu held various significant roles at Knight Frank, including Global Residential Board Member and multiple director-level positions focused on the Chinese mainland and Shanghai. Prior experience includes a tenure at Colliers International as Associate Director and head of the China International Properties Department. Samantha Yu pursued an MBA in Communications Management at Shih Hsin University from 2022 to 2024.

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