Shira Ansbacher

Shira Ansbacher, M.S. has a diverse background in market research and project management. Shira currently serves as the Associate Director, Field Management at Known, where they oversee market research projects. Prior to this, they worked as a Market Research Field Operations Manager at Known. Before joining Known, Shira worked at AnswerLab as a Project Manager, specializing in recruitment, logistical excellence, and research operations. Shira also gained experience at Sachs Insights as a Project Manager and Department Lead, where they managed multiple research projects simultaneously. Shira began their career as a Qualitative Research Fellow at Research Fellowship- Prof Steven Cohen/JCHS, where they conducted interviews and assisted in creating research protocols. Shira also worked as a Healthcare Market Research Intern at LRW, where they analyzed survey data and transcribed moderator notes. Additionally, Shira served as an Account Manager at WHC, where they managed operations and implemented strategies to increase client referrals and revenue. Shira held the role of Director of Public Relations, North America at the Israel Ministry of Tourism, where they increased exposure and developed social media partnerships.

Shira Ansbacher, M.S. holds a Bachelor of Arts (B.A.) degree in Public Relations, Advertising, and Applied Communication, which they obtained from The City College of New York. Shira completed their bachelor's degree program from 2009 to 2014. Shira then pursued further education and earned a Master of Science (M.S.) degree in Marketing Analytics from Baruch College. Shira attended Baruch College from 2017 to 2019. Additionally, Shira obtained a Bachelor's degree in Accounting and Business Management from The Hebrew University of Jerusalem, where they studied from 2011 to 2012.