Betsy Camara

Betsy Camara has a diverse work experience spanning several roles in digital marketing and design. In 2013, they worked as an Accessories Designer at Marcielli Rodrigues. In 2018, they interned as a Digital Marketing Intern at Klens Marketing Digital, where they gained experience in social media management, design, and paid ads. Later that year, they joined GhFly as a Social Media Intern and then transitioned to become a Social Media Junior Analyst in 2019. Betsy'sresponsibilities at GhFly included content creation, strategy development, competitor research, and data analysis. In 2020, Betsy worked as a Social Media Analyst at GhFly, where they continued to excel in managing social media channels, executing growth strategies, and analyzing data. Betsy joined Koddi in 2021 as a Digital Marketing Analyst, working with a leading food delivery service. In this role, they monitored program health, analyzed campaign performance, maintained client relationships, and provided strategy recommendations. Betsy was promoted to Senior Digital Marketing Analyst at Koddi in 2021 and became an Associate Program Manager in 2023. Throughout their career, they have utilized various tools and platforms such as Ads Manager, Tableau, Azure Data Studio, Google Suite, AirTable, Google Analytics, and social media management tools like Facebook Creator Studio and Buzzmonitor.

Betsy Camara's education history begins in 2012 when they enrolled in Universidade Tuiuti do Paraná. Betsy pursued a Bachelor's degree in Design and completed their studies in 2016. In the same year, they also participated in an exchange program at the Association Free Lutheran Bible School in the United States, focusing on Theology/Theological Studies.

In 2018, Betsy continued their education at Universidade Positivo, where they obtained a degree as a Technologist in Marketing in 2019.

Alongside their formal education, Betsy has also acquired various certifications. In 2018, they completed courses in Google Ads and Facebook Ads provided by Aldeia.cc. In 2019, they obtained certification in Google Analytics through the same institution. Furthermore, in 2020, Betsy earned certificates in Creative Thinking: Techniques and Tools for Success from Imperial College London, Social Media from Harve Escola de Inovação, and Social Media Strategist from Plugcitários. In 2021, they achieved certifications in SQL Basics from Vertabelo, Communication and Oratory from Escola Conquer, and Creating websites with Wordpress through eduK. Betsy also received certifications in Content Marketing, Copywriting Specialist, and Content Creation Specialist from Rock University, with completion dates in 2021, 2020, and 2018, respectively.