José Antonio Iyo

José Antonio Iyo is a seasoned professional with extensive experience in digital marketing, business development, and human resources. Currently serving as Regional Manager for LATAM at Konecta Digital Marketing Agency since September 2022, José Antonio has held key leadership positions such as Country Manager and CEO at B12 Admark, and CEO at Rockethall Group, where a focus was placed on digital transformation. Prior experience at Atento Perú included roles as Country Manager, Director of Business, and Director of Human Resources, showcasing a diverse background in BPO/CRM management. José Antonio has also contributed to Telefónica and Banco de Crédito BCP in human resources management. Educational achievements include an MBA from Universidad ESAN and advanced courses in AI strategies and digital marketing from Northwestern University’s Kellogg School of Management.