Lena Sonnen has a diverse work experience, beginning with their role as an Active Member at SCOPE Maastricht in 2014. Lena then moved on to Digital Marketing Content/Performance at HUGO BOSS in 2016, followed by Strategy - BMW Financial Services at BMW Group in 2017. In 2018, they became an Account-Manager at Facebook, and a Visiting Associate at Strategy& in 2019. In 2020, they Co-Founded the Pro-Bono Initiative for German SMBs, Gemeinsam Stark. Gemeinsam Digital. Lena also became a Startup Lead DACH and Senior Account Strategist/Project Manager at Meta. In 2022, they became a Growth Consultant at Grannel and Chief Of Staff at HeyJobs.
Lena Sonnen attended Maastricht University School of Business and Economics from 2013 to 2016, where they earned a Bachelor of Science in International Business. Lena then completed an academic year at EF Executive Language Institute in 2013. In 2016, they completed a semester abroad at HKUST Business School in International Business. From 2017 to 2019, they attended Università Bocconi and earned a Master of Science in EMIT - Economics & Management of Innovation and Technology. Lena also completed an exchange semester at Copenhagen Business School in 2019.
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