Hendrica Chebet has worked in the marketing and sales industry since 2013. In 2013, they began their career as a Junior Copywriter at MediaEdge Interactive. In 2015, they joined Kopo Kopo Inc as Head of Product Marketing, where they leveraged customer and journey data to elicit new insights that drove the demand for their products. Hendrica also developed and implemented go-to-market and engagement strategies for new products or features, as well as developed marketing plans and strategies to increase sales. In addition, they created product positioning and messaging to expand visibility and increase product demand. Later, they were promoted to Head of Marketing, where they were responsible for leading the digital presence, brand identity, and awareness. Finally, they were promoted to Online Sales & Marketing Lead.
Hendrica Chebet holds a Bachelor's degree in Advertising from Daystar University and a Master of Business Administration - MBA in Strategic Management from the University of Nairobi.
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