Christina Y. has a diverse range of work experience in the media and advertising industry. Christina is currently the Director of Corporate Sponsorship, Sales Operations, and Media Strategy at KQED. Prior to this, they held the role of Associate Director of Corporate Sponsorship, Sales Operations, and Media Strategy at the same company.
Before joining KQED, Christina worked as the Vice President of Media Strategy and Research at 46Mile, a part of Hearst Corporation, from 2015 to 2019. Christina also served as the Vice President of Ad Operations and Programmatic for 46MILE and SFChronicle/SFGATE at San Francisco Chronicle and SFGATE from October 2018 to 2019.
Their previous roles include Integrated Media Director at Giant Creative Strategy from 2013 to 2015, Media Director at Nice Advertising from 2012 to 2013, and Associate Media Director at Luminosity Marketing from 2009 to 2012. Christina also gained experience as a Media Supervisor at Doremus & Company from 2008 to 2009.
Prior to these positions, they worked as a Senior Media Strategist at Best Buy from 2007 to 2008, where they oversaw media investments and managed advertising agencies. Christina also served as an Account Supervisor at CARAT USA from 2003 to 2006, where they developed media strategies and best practices for Pfizer pharmaceutical brands and Corporate.
Their early career included a role as a Media Planner at Foote Cone & Belding from 2000 to 2003. Overall, Christina's work experience demonstrates their expertise in media strategy, research, ad operations, programmatic advertising, and corporate sponsorships.
Christina Y. attended Union College from 1996 to 2000, where they earned a Bachelor of Arts (B.A.) degree in English Literature.
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