Lizzie Bartek

Lizzie Bartek is a seasoned marketing professional with extensive experience in brand strategy and management. Currently serving as Senior Brand Manager for Creative Capabilities at Kraft Heinz since January 2024, Lizzie previously held the position of Senior Manager in Integrated Marketing and Creative Excellence at Tropicana Brands Group for a brief tenure. Prior roles at R/GA as Strategy Director and at Cramer-Krasselt in various leadership positions, including Vice President and Planning Director, demonstrate a strong capability in leading brand planning and strategy for a diverse portfolio of clients such as PepsiCo, Porsche Cars North America, and the Alzheimer's Association. Lizzie's early career includes positions in consumer insights and brand strategy consulting, complemented by a Master's degree in Integrated Marketing Communications from Northwestern University and a Bachelor's degree in Communication and Political Science from Saint Louis University.